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Yoforia

Kennesaw, Georgia | 2011

This revision to the first design focuses more on the social activity of a self-serve yogurt store.  Customers come with friends and family and explore different flavors and toppings to construct their own yogurt creation. To create a stage to nurture this activity while keeping the idea of a surreal landscape, the walls are faceted like rock outcroppings and each yogurt machine is a lighted tower. The topping counter is pulled away from the yogurt machines to create enough space for the multi-directional movement of customers and, in turn, more social interaction.